Amazon Bookstore in Seattle

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It seems pretty amazing that Amazon, the Internet digital marketing giant, should open a “real” bookshop, but it’s true.

Amazon’s very first bricks and mortar bookstore opened in November 2015 in University Village, Seattle, Washington.

It’s called Amazon Books and it carries around 5500 titles, a mix of best sellers and highest-rated favourites from its online customer base.

It’s exciting to see your book online, but imagine the thrill of seeing it in an actual shop. This is how  on Facebook, author of The Miracle Morning, Hal Elrod described seeing his book: “I literally just got overwhelmed and started crying when I saw this (in a good way)… The Miracle Morning is being prominently displayed in Amazon’s first ever brick and mortar store In Seattle, WA.”

The online retail superstore is keen to make the most of the physical environment. Books are displayed face out together with the Amazon.com customer rating and reviews. Quoted in a Guardian article, Jennifer Cast, vice-president of Amazon books said “We’ve applied 20 years of online bookselling experience to build a store that integrates the benefit of offline and online.”.

At Drama Llama we love this idea. The more real bookshops the better. Tell us what you think. Would you like to see Amazon opening more “real” stores?

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